Career Field Analysis Essay Example | Topics and Well Written Essays - 2000 words

Career Field Analysis - Essay Example A case for this type of lawyer includes the handling of representation for clients whose injuries have resulted from negligence or harm by another person, government organ, and company or through another party. In essence, a personal injury lawyer safeguards the interests of citizens, employees, and consumers of products as they handle cases of injuries that may result from the use of faulty consumable products, automobile, medical negligence, work related injuries among a list of other possible causes. As much as this line of work focuses on attaining compensation for a plaintiff, it involves intense research over a case in which the lawyer has the obligation of applying ethical practice in the execution of their duty (Currier and Thomas 18). Over the years, a personal injury law practice has been on the increase with the increase aspects of industrialization and globalization, but this has also met quite a number of resistances especially in the USA. Many of the civil personal injury cases have been successful as the complainants have been able to secure adequate compensation for the injuries acquired from accidental or neglectful causes either at their places of work or through the government making this practice to relevant to the current times. As earlier mentioned, a personal injury lawyer begins practice by studying all aspects of law, then branch out to specialize in this line of defending the rights of the oppressed. Therefore, there is no shorter way to being this type of lawyer as one has to branch out and specialize in one aspect of personal injury litigation. The specialization aspect helps a personal injury lawyer to gain experience and knowledge in one area of litigation in order for them to deliver representation that is of quality to the clients that they represent. Some begin as personal injury lawyers practicing in other people’s law firms, then end up setting up their own practices after

Marketing Management Essay Example | Topics and Well Written Essays - 3000 words - 4

Marketing Management - Essay Example The use of English advertising in foreign countries is one that is well-studied. In Japan, for instance, the usage of English connotes sophistication and modernity, as it also does in South Asia countries like India. In India, the usage of English is used to convey sophistication and modernity, while the usage of Hindi, the lingua franca of India, is used to connote tradition and belonging. In the Hispanic population living in the United States, English advertisements is seen as not accommodating, yet is somewhat positive if the listener has linguistic insecurity. Spanish advertisements have the opposite effect they are accommodating, yet are somewhat negative for those with linguistic insecurity. Therefore, the researcher found that a mix of Spanish and English is most effective in these populations, as it mixes accommodation and respect (the Spanish part of the ad) with a positive feeling of linguistic security (the English part of the ad). The use of English in the country of Japan is becoming an increasingly popular phenomenon. The attribution of the high number of loan words in Japan dates back to the Meiji Restoration in 1868, in which Japan was transformed from feudal to a modern state by adopting Western civilization (Takashi, 1990, p. 327). There are a high number of English loan words in the Japanese language, much more so than loan words from European nations. English loan words represent 80.8% of Western loan words in Japan, with the other western loan words coming from France, Germany, Italian and Dutch (Takashi, 1990, p. 327). This is because the Japanese study English more than any other foreign language. There is some thought that the Japanese people regard English as representative of something cosmopolitan and international, and modern English words are seen as conveying sophistication and modernity, especially in they are used in advertising. (Takashi, 1990, p.

Starbucks case Essay Example | Topics and Well Written Essays - 250 words

Starbucks case - Essay Example Both the issues have emerged as vital ingredients of success that influence customer purchase behaviour and challenge the status quo of companies that becomes complacent in its performance and growth. The decision of Starbucks to diverse its business interests was primarily aimed at exploiting new opportunities for gaining market leverage. Coombe and Georghiou, (2002) assert that model of network relationship provide firms with plethora of informed choices for enhancing their performance outcome. Forging strategic business alliances become necessary business tools in the ever expanding and competitive global environment. In the fast transforming business dynamics, firms, therefore, are increasingly adopting new ways to meet the challenges of the evolving business compulsions. Changing preferences become one of the major motivating factors for fostering alliances as it helps firms to add value to their existing products and at the same time, helps them to diversify and maintain leverage against their rivals. Hence, Startbucks has bright future prospects and Poole should hold on to the Starbucks stocks. (words:

Questions for Organizational Structure Assignment

Questions for Organizational Structure - Assignment Example It is most suitable for firms that deal in single line of product or services. He above mentioned company equally fits to this structure since it deals with single product line. Functional structures have become the most common type of organization structures and are quickly evolving from high levels of specialization to higher levels of efficiency. Therefore, of the middle sized firm in Sothern Florida, the following functional organization structure would be most suitable for their operations. The functional organization formed by this company needs to consist of a single authority known as the top management. Under the top management, there are many small specialized units that report to it. The top management is where power is emanating from, downwards to the other simple organizational units. The specialized units on the others need to contain people grouped in terms of similarities i.e. possessing various skills. Within this structure, each of these units is meant to handle an aspect of the product or service being dealt with. Since this is a building and construction company, there is need for group specialization i.e. people specialized in a given area placed together to perform a given task. This leads to high levels of accuracy as well as consistency in the quality. The top management however holds the responsibility of coordination the units together and making them works as a team towards achievement of their job objectives. Functional organizational structure is known to bring people possessing similar knowledge together. Constant interaction of such personalities can easily lead to emergence of specialists within the group. Introduction of performance management helps in exposing individuals’ ability and level of expertise hence making it easier to train and coach others in the similar. One advantage of using this structure is that it exposes employees to in-depth training thus making them pursue a single career path. This construction comp any can thus enjoy great performance by employees who are specialized on specific fields hence leading to perfection. One main advantage of choosing the functional organization structure is to consolidate all the human efforts and abilities. Through this, superiors can share their skills and expertise with their subordinates hence making them develop similar skills. In the building and construction industry, new workers especially fresh minds are never experienced enough to handle certain duties, putting them together with more experienced and knowledgeable persons can help in boosting their knowledge. It also helps in prevention of resource misuse by the members of the organization. In such a system the most competitive employees are placed within the areas where they are highly specialized. This enhances high levels of performance. Despite enjoying the above benefits, this system can face some setbacks which greatly paralyse its activities. For instance when levels of specializati on and production rise, the system develop a communication system that is slow as well as a similar decision making process. This comes as a result of independence of the specialized units having ability to make their decisions hence dragging the process. With a communication breakdown within the various departments, there is poor coordination between various departments hence making it hard for the processes to flow smoothly. 2. Realizing that projects are the dominant form of their business, the firm described in part (a) above is

Gullivers Travels Essay Example for Free

Gullivers Travels Essay When Blackadder and Prince George are faced with dilemma of bribing an MP to vote in the princes favour they provide us with a description of a member of parliament called Sir Talbot Buxomly who is corrupt, cruel, ineffectual and open to bribes. According to Blackadder he is a perfect candidate to become a High Court Judge and even Prince George thinks he is a little over qualified. Blackadder: Sir Talbot has the worst attendance record of any Member of Parliament but if we can get him to support us, were safe hes a violent, bigoted, mindless old fool The use of satire here suggests that the high court judge isnt necessarily as honest as you would expect a person with that much power to be. A comparison with this is Swifts description of the Emperor in chapter two. He describes how he is expensively dressed. He had on his head a light helmet of gold, adorned with jewels, and a plume on the crest. Swift compares him to the pompons King George the first. He was king of England but was brought over from Germany and did not speak the language. When the Emperor speaks at Gulliver he cannot understand a word and this is his bribe at the king. Like Sir Talbot Buxomly, the Emperor is useless and incompetent. When it comes to the actual election, Blackadder confesses that they will cheat in order to win votes. He is not alone in this outlook as one of his opponents, Pitt the Even Younger confesses what he did in order to be a decent politician bad mouthed the opposition. Bribed the newspapers. Threatened to torture the public if his party lost. Once again driving home the point that the politicians will do anything within their power to get a seat in parliament. You can tell that cheating is certainly not beneath them when Pitt the Even Younger told what was a decent politician is in his opinion. I fail to see what more a decent politician could have done Similar examples of satire, which criticise politics and the government are also found in Gullivers Travels. In Lilliput anybody who jumps over the highest rope gets a position in court and how candidates jump over and creep under a stick held at various heights win the silken threads which show the kings favourite. Just like in Blackadder getting a job in the court in lilliput is not to down how good you would be at the job but is down to how much you can creep, crawl and pander to the king. Whoever performs his part with the most agility and hold out the largest in creeping and crawling, is rewarded

Jungs Plurality of the Psyche Theory | Analysis

Jungs Plurality of the Psyche Theory | Analysis Tamara Gordon Jung Archetypal Psychology It has been said that Jung’s psychology is an investigation into ‘the meaning of being plural.’ Explore Jung’s ideas about the plurality of the psyche, indicating why he regarded the person as a site for multiple selves, complexes and parts. Further, explore the relationship between unity and diversity, the One and Many, in Jung’s psychology. Jung believed it was too simple to say that there one just one self. Jung believed there are many parts to the self, that there is a plurality to the psyche. These parts of the self includes, the idea of multiple selves, the anima and animus, the ego, shadow, the Self and the persona. This also includes complexes and parts. Jung also discusses the idea of the self and in context to unity and diversity, being one and many; this can be connected to the self in terms of the collective unconscious. I will explore this idea through the idea of being one self amongst a collective, and the relationship between the person unconscious and the collective unconscious. The Self â€Å"is an archetype which expresses the totality of the psyche, and includes the ego and unconscious,† (Tacey, How to Read Jung, 2007, p. 25) the Self is an integration of parts. Jung believes that the Self is plural and that â€Å"the more aware we are that we are composed of different selves, the less likely we are to suffer a full splitting of the personality† (Tacey, How to Read Jung, 2007, p. 25). Jung puts forward the idea of two selves. He saw himself as two selves, one, â€Å"the son of my parents†¦etc,† the other was a â€Å"grown up- old†¦Ã¢â‚¬  (Tacey, How to Read Jung, 2007, p. 23). He believed that the first self is the ego self and the second self the more creative self. â€Å"it is the second self, he believed, that generates creativity and intuition, whereas the ego- the first self- is more concerned with social adaptation and personal stability† (Tacey, How to Read Jung, 2007, p. 26). â€Å"To achieve wholeness, one first has to go through the experience of fragmentation and experience the many parts of which the psyche is composed† (Tacey, How to Read Jung, 2007, p. 73).To be able to really experience what it is to be a whole self, we need to experience all the parts as an individual so that we can then experience the self. One needs to experience the ego and experience the shadow, animus and anima as individuals to be able to experience our self as a whole. Our ego is what makes our personality. The ego is the â€Å"complex factor to which all conscious contents are related† (Tacey, The Jung Reader, 2012, p. 155). The ego is the â€Å"centre of the field of consciousness,† and the â€Å"centre of all personal acts† (Tacey, How to Read Jung, 2007, p. 155). Jung believes that the ego has no limitations as it is â€Å"capable of indefinite extension,† however it is limited by the unknown, which falls into two groups of objects, â€Å"those which are outside and can be experienced by the senses and those which are inside and are experienced immediately.† The first being the â€Å"outer world,† and the second the â€Å"inner world,† Jung also calls the inner world the â€Å"unconscious† (Tacey, How to Read Jung, 2007, p. 155) thereby relating the ego to the unconscious. This ego is in the centre of our conscious; the ego is what brings all these parts together to create the self. The shadow is the part of our ‘inner world,’ part of our unconscious. We work on bringing our shadow into conscious awareness so that we can better understand ourselves as a whole. Jung describes this part of ourselves as the â€Å"dark side† (Tacey, The Jung Reader, 2012, p. 55). He believed that â€Å"the more an individual or group strived for light, the longer and darker is the shadow that is cast† (Tacey, How to Read Jung, 2007, p. 55). The shadow along with the anima and animus are believed to be the â€Å"most disturbing influence on the ego† (Tacey, The Jung Reader, 2012, p. 158). We attempt to bring these aspects into conscious awareness so that we can experience them. The easiest of these to experience is the shadow. According to Jung the shadow is â€Å"a moral problem that challenges the whole ego-personality, for no one can become conscious of the shadow without considering moral effort.† This involves â€Å"recognising the dark aspects of the personality as present and real.† (Tacey, How to Read Jung, 2007, p. 158). By bringing these dark parts of ourselves, our shadow parts of self into consciousness we are able to better understand our self and our weaknesses. By bringing them into our conscious we are able to experience them and strengthen our self. We can do this through experiencing and acknowledging our projections. â€Å"The evil within ourselves is experienced first of all through projection. â€Å"Since the idea of possessing evil qualities is abhorrent, we ‘project’ these qualities upon those around us† (Tacey, The Jung Reader, 2012, p. 57). Anima and animus are the inner parts of our self which balances out our masculine and feminine energies. A man possesses the anima and the woman possesses the Animus. Jung describes these through Logos and Eros. In men, â€Å"Eros, the function of relationship, is usually less developed than logos.† In woman, â€Å"Eros is an expression of their true nature, while Logos is often only a regrettable accident† (Tacey, The Jung Reader, 2012, p. 163). â€Å"Anima – The internal, unconscious feminine aspect of a man,† where as the â€Å"Animus – The internal, unconscious male aspect of a woman.† Anima is the Latin word for soul, the â€Å"seductive and feminine power within a man,† this is the Eros. The animus is Latin for mind or spirit, this is the â€Å"willful and visionary masculine luminosity within woman,† (David Van Nuys) this is the Logos. â€Å"Since the anima is an archetype that is found in men it is reasonable to suppose that an equivalent archetype must be present in women,† just like the â€Å"man is compensated by a feminine element, so to the woman is compensated by a masculine one† (Tacey, The Jung Reader, 2012, p. 63). Jung believes that â€Å"masculinity and femininity are principles of the human psyche,† these are â€Å"essential elements or constitutive qualities of the mind† (Tacey, The Jung Reader, 2012, p. 65). For Jung the masculinity and femininity are co-existing and complementary, they work together in unconscious of the psyche. These are the harder parts of the unconscious to experience. When we are able to experience our inner Eros and Logos we are able to gain a greater awareness of self. The persona we don’t generally see as part of our self, though it is. This part helps us shape our personality and who we are. The persona is a â€Å"social mask,† it is the â€Å"sum total of the conventional attitudes that an individual adopts because he belongs to certain groups,† (Ellenberger, 1970, p. 707) for example, social class, occupation, political parties, etc. It is possible that a person can identify so strongly with their persona that they lose themselves in it and lose contact with their true personality. Identifying ones persona may help us connect back into our true selves. This image bellow, diagram 1, shows the relationship between the Ego, Shadow and Self and where it falls in the consciousness. The Ego is shown to be in the consciousness, meaning that everything in our ego is known to us, this is what creates our personality and makes up who we are as a person. The persona we take on knowingly, this is why it is in our consciousness. The shadow falls into our personal unconscious. Meaning that the things we don’t like about ourselves and things we cannot cope with gets pushed down into the unconscious. The Self is found in the collective unconscious. These are the parts of us that everyone possesses in them, though may not be known to us. These are our archetypal layers, our anima and animus. Diagram 1. Consciousness _________________________________ Personal Unconscious Collective unconscious (Jung Talks, 2011) The complex is found within the personal unconscious. The personal unconscious is made up of â€Å"content which have at one time been conscious but which have disappeared from consciousness through having been forgotten or repressed† (Jung) In Jung’s view of a complex, a complex is an â€Å"individual’s experience of a universal tendency† (Jung Talks, 2011). For example the individuals view of their mother, which is universal. The complex is a set of feeling tones and ideas clustered around an archetypal core. When working with a complex, i.e. the mother complex, the complex begins to shift and change within the therapy. The good mother image and the bad mother image come together and change the archetype. It is important to bring to light our complexes, to work through them and be able to strengthen our inner self. Unlike the personal unconscious, the collective unconscious is not experienced. The content of the collective unconscious have â€Å"never been in consciousness, and therefore have never been individually acquired, but owe their existence exclusively to heredity† (Jung). While the personal unconscious is made up of mostly complexes the collective unconscious is made up of archetypes. It consists of â€Å"pre-existing forms, the archetypes, which can only become conscious secondarily and which give definite form to certain psychic contents† (Jung). These archetypes that we find in the collective unconscious are identifiable universally and culturally. As an individual we all possess different aspects, traits and beliefs within our communities, social groups, work places, etc., as well as universally. These are all part of our collective unconscious. Universally, we inherit the archetypes of simply being human. Along with this we inherit the beliefs and values of what it means to be a human. In our social groups we inherit archetypes such as, the nerd or the jock and these are played out and seen through stereo types. One can be an individual and plural together, both the ego self and the collective unconscious. For example, in my collective unconscious I possess archetypes such as, Jewish woman, student, waitress etc. I can relate universally to anyone who also poses these archetypes within their collective unconscious. It is my ego and my Self that makes me who I am in relation to these archetypes. It is these parts of myself who make me act in certain ways whilst in these roles, much like the persona. My ego directs me on the way I show that I am Jewish through my personality and behaviours. It is through my ego that directs me to be a studious student and to learn in the manner I learn best in. It is also my ego who directs my personality to be a kind and helpful waitress. It is the collective unconscious who helps direct the ego and all its elements in developing the knowledge of what it truly is to have one Self. Through this paper I have discussed the idea of multiple selves thorough discussing the anima, animus, ego, shadow, the Self and persona. As well as the idea of the personal unconscious compared to the collective unconscious and how they work together. From here we can see how Jung felt believed that whiles we are one person we can be many Selves. Reference: David Van Nuys, P. (n.d.). Myth, Dream and Symbol Psychology 322. Retrieved from http://www.sonoma.edu/users/v/vannuysd/322/AnimaAnimus.pdf Ellenberger, H. F. (1970). The Discovery of the Unconscious. USA: Basic Books. Jung Talks. (2011). C.G Jung Society of Melbourne. Melbourne, Australia: Annette Lowe. Jung, C. (n.d.). The concept of the Collective Unconscious. Retrieved from http://www.bahaistudies.net/asma/The-Concept-of-the-Collective-Unconscious.pdf Tacey, D. (2007). How to Read Jung. Great Britain: Granata Publication. Tacey, D. (Ed.). (2012). The Jung Reader. Sussex: Routleedge. Bottom of Form 1

Joseph Beuys Social Sculptures Concepts

Joseph Beuys Social Sculptures Concepts Joseph Beuys developed a new concept of art as Social Sculpture in post-war Germany after the long period of repression and lethargy. His theory advocated that every person in every situation has the ability to re-organise society and this essay discusses how he sought to realise these ideas within his own practice. Beuys (1921-1986), is one of the most prominent and influential German artists to emerge after World War II. As well as an artist, he was a teacher and activist and his theory on the ability of art to change the dynamics of society has reverberated across a generation of artists. (Electronic Arts Intermix 1997) Beuys, along with other founding members of the Fluxus movement, helped to reinvigorate a prosperous Avant-garde after the long episode of Nazi oppression. His work was highly experimental and always contentious, layered with intricate meaning and symbolism. (Moma n.d.) Throughout his career he produced thousands of conceptual works, drawings, installations, objects, performances and lectures. Maturing as an artist during the Fluxus movement, this encouraged Beuys to create progressively more anti-establishment and eccentric works.(Turner 2001) The Fluxus was an international movement which began in the early sixties and continued to thrive throughout the 1960s and 1970s. It was distinguished by a strong Dadaist approach and encouraged artistic experimentation intertwined with social and political activism that rejoiced in revolutionary change. (Delahunt 1996)The Fluxus movement also centres on the absolute connection between art and life (Durini 1997, p. 26), a theme which was central to Beuys artistic practice. It was during the war that Joseph Beuys decided to dedicate himself to art. Beuys entered the Dusseldorf Academy at the conclusion of the war. It was during his time at the Academy that he began to query academic limitations and sought to further his artistic capabilities and understanding of art through his subject matter, sculptural techniques and the use of non conventional materials. A major turning point for Beuys came during the mid 1950s when he suffered from a severe bout of depression which lasted for several years. He surfaced from this period with a renewed sense of purpose and direction. Beuys states â€Å"This was the stage at which I began systematic work on certain basic principles.† (Walker Art Centre n.d.) These principles were to later expand into his Theory of Social Sculpture. In addition to his depression, Beuys also reportedly suffered from several injuries which he sustained during the five years he served in the war. It is speculated that due to this suffering, the theme of injury and healing are ever-present throughout his work. As a survivor of World War II, Beuys saw Western society as highly traumatised, psychic, social, political and ecological, and he believed that art was a means of mending this suffering. (Walker Art Centre n.d.) During the 1960s and 1970s, Joseph Beuys helped to solidify performance arts position within the art scene. He used a collaboration of sound, time and objects in a series of â€Å"actions†, to create sculptural performances. These performances were often recorded and demonstrated the captivating manner in which the artist was able to use his physical and psychic energy in which to create scenes infused with historical, mythological and personal significance. (Moma n.d.) Beuys believed that performance art was an intuitive approach in which he could convey his belief in the artists ability to repair a damaged world. (Turner 2001) Beuys was spurred on by the ideal belief human creativity could be universal and that art could create revolutionary change. This belief is what led Beuys to advocate this theory of the concept of ‘Social Sculpture during the 1970s, when his political activism was at the forefront. This was the idea that each human being had the potential to creatively contribute to the reshaping of society, in other words ‘society as an artwork. (Tate Collection 2009) Beuys idea of everyone as an artist was very powerful, because it is an indicator of our human potential for future evolution. (Howard n.d.) He believed that this potential was oppressed by conformity, social norms and conventions (Garner n.d.), and that in order for society to reach its full potential, it needed to free itself of routine and remain unobservant to disparities and surrounding conflicts. This idea formed a large part of the intention of his work, he states â€Å"I not only want to stimulate people, I want to provoke them†. (Masters n.d.) Beuys regarded teaching as an important part of his work as an artist. (Tate Collection 2009) He produced a large number of chalkboard drawings in which to communicate the basic principles of his Theory of Social Sculpture. They were often in the form of diagrams and demonstrated the relationships between art and society. (NGV International 2008) These chalkboard drawings are viewed as artworks in their own right. Joseph Beuys selection of materials for his sculptures was notably eclectic and he believed that certain materials had significant associations and through their repeated use they achieved personal representation. (Tate Collection 2009) He spent a substantial amount of time ensuring that his choice of aesthetic materials expressed his intentions. (Garner n.d.) Fat is a material that Beuys frequently used within his sculptures. He often used it to provoke discussion and believed it a material which was very basic to life. Its flexibility in changing from solid into liquid form made it a compelling symbol of spiritual transcendence. Felt is also a material that features frequently in Beuys work, and it became somewhat of a personal signature. He believed its often mundane nature could be transformed into objects with multi-layered significance; he also liked the manner in which it absorbs any liquid that it comes into contact with. Felt also appealed to him because of its ability to act as an insulator, it became a symbol of warmth and the way in which it could act as a muffler, for example when he wrapped a piano and a loudspeaker in it. (Tate Collection 2009) There is widespread belief that he had a strong preference towards these two materials because when he was injured in the war, fat and felt were used upon his wounds to help mend them . Beuys began to use fat in the 1960s with his installations ‘Fat Corners (1968) and a sculpture entitled ‘Fat Chair (1964). Beuys reasoning behind these pieces is that they began an almost chemical process that would not have been so potent if he had only spoken theoretically about them. (Walker Art Centre n.d.) In ‘Felt Suit (1970), Beuys uses felt in the idea that it is a protective and magical material. It is modern day armour made out of modest cloth. Hanging on the wall, an empty shell with no human presence it is not a suit at all, instead it becomes merely a piece of art. Beuys states that the suit represents warmth and a means in which to protect an individual from the world. Beuys states â€Å"Not even physical warmth is meant, namely spiritual or evolutionary warmth at the beginning of an evolution† (Turner 2001). The suit is also reminiscent of the solitude of human beings. Such suits were often worn by prisoners, particularly those in Nazi concentration camps. (Turner 2001) ‘Rose for Direct Democracy (1973), is one of Beuys most famous multiples, it consists of a rose in a transparent cylinder. For Beuys the rose is a simple example of the evolutionary process with its revolutionary goal, which is to gradually blossom. In contrast to the organic nature of the rose is a manmade cylinder with measurements on the side, capable of determining the volume of the matter inside. This piece symbolises the transition from an unyielding and artificial system into an organic and flourishing one. In one clear image it communicates the importance of love and knowledge and passion and science. (Arithmeum 2000) In ‘How to Explain Pictures to a Dead Hare (1965), Beuys cradled a dead hare for three hours whilst walking around and showing it his drawings while at the same time explaining each drawing to the hare in a whisper. The hare is symbolic of birth for Beuys, as the hare is born and burrows underneath the Earth, later to re-emerge from it. Whilst in this action, he also covered his head in honey and affixed fifty dollars worth of gold leaf to it. His reasoning behind this was that by covering his head in honey he was evidently doing something involved with thinking. Since it is bees who are the source of honey, its use represents the goodwill and affection that societies of bees are recognised for. (Ordinary Finds n.d.) Beuys stated that he would prefer to explain his pictures to a dead animal rather than to a person because this way his words were not taken too literally. Beuyss most well known action occurred during 1974 ‘I like America and America Likes Me, when he spent three days alone in a room with a coyote. For this performance, he was flown into New York and immediately upon landing he was enveloped in felt and loaded into an ambulance. He was then taken to the gallery where the action took place, without once setting foot on American soil. He explained that his wish was to isolate himself, see nothing of America other than the coyote. Native Americans held the coyote in god-like regard and after the settlers came they merely saw it as a pest which needed to be ridded. Beuys saw the disparagement of the coyote similar to the damage in which white men had imposed upon America and its native people. This action was an attempt to heal some of those wounds. He reasons, â€Å"You could say that a reckoning has to be made with the coyote, and only then can this trauma be lifted†. (Tate Collection 2009) In conclusion, Beuys served as a remedy to the needs of the population at the time, which was awakening from the shock of their economic, social and cultural sluggishness after the war. He demonstrated a way in which to rise from the ashes which was entertaining, wholesome and spiritually challenging. (Chicago Art n.d.) Within his works and teachings, he strived for a complete revamp of the system in which art is merely a consumer product. â€Å"Art is, he said, â€Å"a revolutionary change in the sense of completing the transformation from a sick world to a healthy one.† (Masters n.d.)